Post by alexbucks on Feb 11, 2017 14:59:19 GMT -5
During the WWE Q4 Fiscal 2016 Earnings (think WWE's Finances) Conference Call Vince McMahon made an interesting response to an question from an Analyst named Mike Hickey:
Vince McMahon
"As far as the brand extension is concerned, it's working extremely well. It's working exactly like we thought it would." "If you like the product Raw, you are more likely to watch the product on SmackDown. There is some crossover, which is what we wanted."
"At the same time, we are building -- new viewers come in." "We're introducing new viewers in SmackDown, and that just in an of itself is what we're trying to do as well, and are doing." " And more viewers come to SmackDown, then more viewers are likely to watch Raw as well, so it's a big wheel keeps on turning." " That's our strategy."
"And also it's like you have fresh talent coming from one brand to the next, so in essence, if you haven't seen a Roman Reigns on SmackDown, then what he does if and when he does come to SmackDown, then that's really a big thing. So it freshens up talent." "It gives us much longer range in terms of the use of those talents and the IP that goes with them, so that's obviously that in addition to more live events."
"As far as the brand extension is concerned, it's working extremely well. It's working exactly like we thought it would." "If you like the product Raw, you are more likely to watch the product on SmackDown. There is some crossover, which is what we wanted."
"At the same time, we are building -- new viewers come in." "We're introducing new viewers in SmackDown, and that just in an of itself is what we're trying to do as well, and are doing." " And more viewers come to SmackDown, then more viewers are likely to watch Raw as well, so it's a big wheel keeps on turning." " That's our strategy."
"And also it's like you have fresh talent coming from one brand to the next, so in essence, if you haven't seen a Roman Reigns on SmackDown, then what he does if and when he does come to SmackDown, then that's really a big thing. So it freshens up talent." "It gives us much longer range in terms of the use of those talents and the IP that goes with them, so that's obviously that in addition to more live events."
Here the WWE's Audio link to the Entire Earnings Conference Call
I guess this goes together with the rumors of AJ Styles to RAW sometime after WrestleMania 33 (Roman Reigns for AJ Styles).
